Episode 213
From 42 Jobs to Copywriting Success: Emily Aborn’s Journey to Entrepreneurial Freedom
Many aspiring entrepreneurs struggle to find their true passion and often end up in careers that drain them rather than fulfill them. Emily Aborn knows this struggle all too well—after working 42 different jobs and even running her own retail business, she realized she was still stuck in a business she didn't love. The fear of change kept her trapped until she made the leap into copywriting, a passion she had unknowingly cultivated for years.
In this episode, Emily shares how she transitioned from running a retail shop to becoming a sought-after copywriter. She breaks down the importance of storytelling, relationship-building, and aligning business with personal passion. Whether you're a freelancer, business owner, or creative professional, Emily’s insights will help you navigate your own path to freedom.
Key Takeaways:
• From 42 Jobs to Entrepreneurship: Emily’s journey from working multiple jobs to finally building a business she loves.
• Lessons from a Failed Business: How recognizing the signs of industry decline helped Emily pivot before it was too late.
• Finding Your True Niche: Why Emily decided to focus exclusively on copywriting and how she overcame imposter syndrome.
• The Power of Storytelling in Business: How writing compelling content can help businesses connect with their audience and grow.
• Building a Brand with Consistency: Why messaging across websites, social media, and email marketing should align with your unique voice.
About the Guest:
Emily Aborn is a Content Writer and Owner/Founder of the women’s entrepreneurship community, She Built This. She lives in Temple, NH with her husband, Jason, and their nine-year-old snuggle-loving dog, Clyde. She enjoys hiking, reading, being a Jeopardy contestant from her couch, and writing.
Links:
https://www.instagram.com/emilyaborn/
Fast Five Questions:
1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “ Start a professional organizing business—minimal startup costs, high demand, and immediate cash flow potential.”
2. What is the biggest mistake that you have made in business? “Listening to too many outside opinions instead of trusting her own instincts when making business decisions.”
3. What is a book that you would recommend? “Stories That Stick by Kendra Hall—teaches entrepreneurs how to craft powerful, memorable brand stories.”
4. What is a tool that you use every day that you would recommend? “PodMatch—an incredible platform for connecting with podcast hosts and finding the right audience for your message.”
5. What is your definition of freedom? “Having the ability to structure her days how she wants, balancing work with life’s little joys—like playing cards and doing puzzles with her husband.”
About Jeff:
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/
Connect with Jeff:
Instagram: https://www.instagram.com/freedomnationpodcast/
Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
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