Episode 248
From Burnout to Profit Prophet | Christian Brim on EOS, Creatives & Redefining Success
Many entrepreneurs build businesses only to hit a wall. Growth stalls, burnout creeps in, and despite all the hard work, the business feels more like a trap than a path to freedom.
It’s a frustrating cycle—owners pour themselves into operations, avoid narrowing their niche, and get stuck doing work that doesn’t align with their strengths. The result? A profitable business that still leaves its owner feeling drained, directionless, and disconnected from their true purpose.
In this episode, Jeff Kikel talks with Christian Brim—CPA, podcaster, and now self-styled “Profit Prophet”—about how he rebuilt his firm by embracing EOS (Entrepreneurial Operating System), niching down to creatives, and shifting his mindset from features and benefits to solving emotional needs. Christian shares his journey of stepping away, burning out, and ultimately coming back stronger by redefining success and focusing on what really matters.
Key Takeaways:
• Why Christian left his accounting firm, started a software company, and eventually returned with a new vision.
• How implementing EOS transformed his leadership and business growth.
• The power of narrowing your niche—and why creatives became his firm’s focus.
• Why clients don’t buy “bookkeeping and taxes,” but instead a feeling of control around money.
• How to avoid the trap of being the bottleneck in your own company.
• Why screening clients for mindset and willingness to change is essential.
• Christian’s new brand as “The Profit Prophet” and why clarity beats complexity.
• His creative side project: writing a historical fiction love story about the Choctaw Nation.
About the Guest:
Christian Brim, CPA, brings a wealth of experience and a deeply personal mission to his work in helping business owners with their finances. With over 25 years of experience, his background in both personal and professional finance, as well as his own family's experience with bankruptcy, gives him a unique perspective and empathy for his clients.
Links:
Fast Five Questions:
1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “I think it would be doing what I’m starting to re-doing, which is go and help business owners get stuck. My niche is entrepreneurs that have success, but then they’re stuck at that level. That’s what I would do.”
2. What is the biggest mistake that you have made in business? “Functionally, it is getting in my own way. Practically, it was hanging on too long to the sales and marketing seat. I wasn’t the right person, but I didn’t let go until it cut down to the bone.”
3. What is a book that you would recommend? “Besides the Bible: The E-Myth, Scaling Up by Vern Harnish, Traction by Gino Wickman. Also Confessions of a Pricing Man, Alchemy by Rory Sutherland, and Greatness Cannot Be Planned.”
4. What is a tool that you use every day that you would recommend? “I’ve tried a lot of AI tools, but what I’ve leaned into is relearning coding—not to code myself, but to understand software development better and work with people who do.”
5. What is your definition of freedom? “My initial answer is in Christ. But secularly, freedom is knowing why you’re doing what you’re doing. Not just following expectations. It’s having both money and time to do what you’re called to do, under the umbrella of your purpose.”
About Jeff:
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/
Connect with Jeff:
Instagram: https://www.instagram.com/freedomnationpodcast/
Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
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