Episode 208
Innovate, Scale, Succeed: Eknauth Persaud’s Path to Financial Freedom
Losing a job can be devastating, leaving many unsure how to turn setbacks into opportunities. Eknauth Persaud a Marine veteran and successful entrepreneur, turned a career layoff into a thriving custom software business and later expanded into innovative subscription-based software services. His journey shows how resilience and creativity can transform adversity into entrepreneurial success.
In this episode, Eknauth shares how he applied military principles, leveraged relationships, and redefined software delivery to build multiple thriving businesses. Discover how his approach to “commander’s intent” and customizable solutions can inspire your own entrepreneurial journey.
Key Takeaways:
• From Layoff to Launch: Learn how Eknauth turned an unexpected career transition into the foundation of a thriving software consulting business.
• The Power of Relationships: Discover how building a strong network during employment can set the stage for entrepreneurial success.
• Innovating with Done-for-You Models: Eknauth explains how his company RentMySoftware.com delivers tailored software solutions with minimal customer effort.
• Building Passive Income Streams: Understand the importance of moving from services to subscription models to create long-term financial stability.
• Lessons from Leadership: Eknauth shares how principles from the Marine Corps, like “commander’s intent,” can be applied to business for greater impact and clarity.
About the Guest:
Eknauth Persaud’s story is a unique mix of military service, innovative tech leadership, and a commitment to solving complex business challenges. As a U.S. Marine Corps veteran, Eknauth applies “Commander’s Intent” to his work, looking beyond surface issues to design custom software that meets deep, underlying business needs. His company, Ayoka Systems, and its flagship product, B.O.S.S!, empower businesses to turbocharge operations efficiently—boosting both productivity and valuation. Eknauth offers
a compelling narrative of blending service-driven values with groundbreaking technology.
Links:
Fast Five Questions:
1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? “Restart consulting services and offer technology strategy support, building from existing expertise.”
2. What is the biggest mistake that you have made in business? “Declining the opportunity to acquire a client’s product and recurring revenue, missing a chance to scale quickly.”
3. What is a book that you would recommend? “Rich Dad Poor Dad by Robert Kiyosaki, The Richest Man in Babylon by George S. Clason and Becoming Your Own Banker by R. Nelson Nash”
4. What is a tool that you use every day that you would recommend? “ChatGPT—for ideation, content creation, and iterating solutions.”
5. What is your definition of freedom? “The ability to fund all your unfunded ideas, aligning capitalism and purpose.”
About Jeff:
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/
Connect with Jeff:
Instagram: https://www.instagram.com/freedomnationpodcast/
Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
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