Episode 246
Protecting Your Eyes in a Digital World | Dr. Roger Wu on iDrink, Blue Light & Entrepreneurship
We spend more hours than ever glued to our screens—and our eyes are paying the price. From dry eye to macular issues, the digital age is creating new vision problems we never faced before. Yet, most people ignore it until it’s too late.
If you’ve ever ended the day with tired, burning eyes, struggled with blurred vision after long Zoom sessions, or watched your kids glued to their iPads, you know this isn’t just an inconvenience—it’s a health crisis. Traditional solutions like vitamins, glasses, or eye drops often get ignored, leaving millions vulnerable.
In this episode, Jeff Kikel sits down with Dr. Roger Wu, an eye doctor and serial entrepreneur who created iDrink—a science-backed beverage designed to fight digital eye strain. Dr. Wu shares how he went from frustration in his practice to launching a “Gatorade for your eyes,” why blue light is more dangerous than you think, and how he’s scaling a wellness product in an entirely new industry.
Key Takeaways:
• Why digital screens are causing dry eye and macular damage in younger patients.
• The science behind iDrink, and why hydration and omega-3s are key for eye health.
• How Dr. Wu pivoted from medicine to entrepreneurship—despite having no beverage background.
• Why “premium ingredients” matter when building a wellness product.
• The cultural shock of moving from healthcare into the slow-paced beverage industry.
• How iDrink is rolling out—from optometry practices to trade shows, and eventually into Whole Foods and beyond.
• Why investors in healthcare see massive opportunity in eye wellness products.
• The long-term vision: scaling globally while protecting proprietary manufacturing methods.
About the Guest:
Dr. Roger Wu is a board-certified optometrist who has spent more than two decades helping people see the world more clearly. When smartphones and constant screen time became the norm, Dr. Wu noticed a new wave of complaints in his clinic—burning, gritty “computer eyes,” blurry vision after endless Zoom calls, and early signs of Age-Related Macular Degeneration (AMD).
Recognizing that screens were here to stay, he set out to do more than prescribe eye drops and tell patients to blink. Partnering with nutrition scientists, he created The Eye Drink—a ready-to-drink, fruit-flavored beverage that delivers AREDS2 nutrients plus highly absorbable, plant-based (triglyceride-form) Omega-3s. In a 90-day pilot study with real patients, every participant’s macular pigment optical density—a key marker of retinal health—improved, while dry-eye symptoms fell.
Links:
Fast Five Questions
1. If you woke up and your business was gone, you have $500, a laptop, a place to live, and food, what would you do first? "I probably look for an optometrist’s job opening locally first. Start working for someone, and then either during lunchtime or after hours try to explore other opportunities. That’s what I would do, start saving up enough money."
2. What is the biggest mistake that you have made in business? "Not raising enough money for my previous startup. People told me not to start until I had $7–7.5 million raised, but we started with less than $200,000. We had a unique algorithm, but when the pandemic hit, we didn’t have enough funding to survive."
3. What is a book that you would recommend? "Blue Ocean Strategy—definitely one of my favorites. Also Patrick Bet-David’s book, Your Next Five Moves."
4. What is a tool that you use every day that you would recommend? "That’s tough—I’m a workaholic. I get up at five, answer emails. Honestly, if there was an AI that could respond to emails for me, that would be fantastic."
5. What is your definition of freedom? "Freedom means I can do whatever I want—legally, of course. If I wake up with an idea, I want the financial resources and time to pursue it. For me, freedom is the ability to create, build, and do what I want without limits."
About Jeff:
Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation
Connect with the Freedom Nation podcast at https://freedom-nation-podcast.captivate.fm/
Connect with Jeff:
Instagram: https://www.instagram.com/freedomnationpodcast/
Twitter: https://twitter.com/JeffKikel
LinkedIn: https://www.linkedin.com/in/jeffkikel/
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